Ads for SSRI Antidepressants are Misleading, Researchers Say

antidepressant research

Consumer ads for a class of antidepressants called SSRIs often claim that depression is due to a chemical imbalance in the brain, and that SSRIs correct this imbalance, but these claims are not supported by scientific evidence, say researchers in PLoS Medicine.

Although scientists in the 1960s suggested that depression may be linked to low brain levels of the chemical serotonin (the so-called "serotonin hypothesis"), contemporary research has failed to confirm the hypothesis, they say.

The researchers -- Jeffrey Lacasse, a doctoral candidate at Florida State University and Dr. Jonathan Leo, a neuroanatomy professor at Lake Erie College of Osteopathic Medicine -- studied US consumer advertisements for SSRIs from print, television, and the Internet. They found widespread claims that SSRIs restore the serotonin balance of the brain. "Yet there is no such thing as a scientifically established correct 'balance' of serotonin," the authors say.



According to Lacasse and Leo, in the scientific literature it is openly admitted that the serotonin hypothesis remains unconfirmed and that there is "a growing body of medical literature casting doubt on the serotonin hypothesis," which is not reflected in the consumer ads.

For instance, the widely televised animated Zoloft (setraline) commercials have dramatized a serotonin imbalance and stated, "Prescription Zoloft works to correct this imbalance." Advertisements for other SSRIs, such as Prozac (fluoxetine), Paxil (paroxetine), and Lexapro (escitalopram), have made similar claims.

In the US, the FDA is responsible for regulating consumer advertisements, and requires that they be based on scientific evidence. Yet, according to Lacasse and Leo, the mismatch between the scientific literature and the SSRI advertisements is "remarkable, and possibly unparalleled."

And while the Irish equivalent of the FDA, the Irish Medicines Board, recently banned GlaxoSmithKline from claiming in their patient information leaflets that paroxetine (Paxil) corrects a chemical imbalance, the FDA has never taken any similar action on this issue.

Commenting on Lacasse and Leo's work, Professor David Healy of the North Wales Department of Psychological Medicine, said: "The serotonin theory of depression is comparable to the masturbatory theory of insanity. Both have been depletion theories, both have survived in spite of the evidence, both contain an implicit message as to what people ought to do. In the case of these myths, the key question is whose interests are being served by a widespread promulgation of such views rather than how do we test this theory."

Dr Joanna Moncrieff, Senior Lecturer in Psychiatry at University College London, said: "It is high time that it was stated clearly that the serotonin imbalance theory of depression is not supported by the scientific evidence or by expert opinion. Through misleading publicity the pharmaceutical industry has helped to ensure that most of the general public is unaware of this."

Pathologies of the Diagnostic Statistics Manual of Mental Disorders (DSM)

Lourdes Salvador April 22, 2007 - The American Chronicle

"Pathologizing people who are dissimilar as mentally ill gives unreasonable and unprecedented power to those who chose conformity. Interestingly the real illness is often not experienced by the person who is living their life as they see fit, but rather the person who fears someone who is brave enough to live life as they see fit. Many mental illnesses are figments of our vivid imagination. Labeling choices and behaviors as disorders only causes harm in the long run. Choice and behavior is relative to the differences in human beings, their nature, their intelligence, and their personalities rather than mental illness...

...If we relied on the classifications in the DSM every person in the world would have a diagnosable mental illness. The pharmaceutical companies will make more money and support physicians through bonus programs to make these diagnoses...

...The sad reality is doctors make more money when people stay sick. Pharmaceutical companies make more money when we take drugs for non-existent illnesses, often causing real damage. Many psycho-pharmaceuticals are known to cause violent and suicidal behaviors. In other words, they create mental illness rather than treat it. The discrimination created by labeling those who chose or require different orientations that suit them is criminal!" - Read full article here

"Black Box" Warning for Antidepressants Issued by FDA

FDA Patient Safety News: Show #34, December 2004

Several previous programs have addressed the increased risk of suicidal thoughts and behavior in children and adolescents being treated with antidepressant medications. FDA recently took several steps to strengthen safeguards for young patients being treated with these drugs.

The manufacturers of certain antidepressants had already changed the product labeling to warn about a possible increased risk of suicidality with these drugs. But now a "black box" warning is being required for all antidepressant drugs. A "black box" warning is the most serious type of warning in prescription drug labeling...

...The previous warnings applied to the SSRIs and several "atypical" antidepressants, based on analyses of placebo-controlled trials of these particular drugs. The new labeling changes apply to the entire category of antidepressant medications --- that's well over 30 drugs. That's because the currently available data are not adequate to exclude any antidepressant drug from the increased risk of suicidality.

A new Patient Medication Guide will also play a role. A "MedGuide" is FDA-approved user-friendly information for patients and it's supposed to be distributed by pharmacists with each prescription or refill of a medication. In the case of antidepressants, it will advise patients and their families about the risk of suicidality and about precautions that can be taken. FDA is working with the manufacturers of antidepressant drugs to make the MedGuides available as soon as possible.


Part of a disclaimer on the website of one of the antidepressants listed above reads: "A combined analysis of studies involving 9 antidepressants showed that in people under 18 this risk was 4% for those taking antidepressants compared to 2% for those taking sugar pill. This risk must be balanced with the medical need. Those starting medication should be watched closely for suicidal thoughts, worsening of depression, or unusual changes in behavior."

Antidepressant Drug Side Effects

The National Institutes of Health's National Library of Medicine lists out information on pharmaceuticals including dosage, interactions and dangers. The following are some of the side effects listed for antidepressants:

More common antidepressant side effects - Acid or sour stomach; belching; decreased appetite; decreased sexual ability or desire; excess air or gas in stomach or intestines; heartburn; nervousness; pain or tenderness around eyes and cheekbones ; passing gas; problems in urinating; runny or stuffy nose; sexual problems, especially ejaculatory disturbances; sleepiness or unusual drowsiness; stomach discomfort, upset, or pain; sweating; trauma; trembling or shaking; trouble in sleeping.

Less common antidepressant side effects - Abnormal dreams; anxiety; bladder pain; body aches or pain; change in sense of taste; changes in vision; cloudy urine; confusion ; congestion; difficulty in focusing eyes; difficulty in moving; discouragement, feeling sad or empty; drugged feeling; dryness of throat; excessive muscle tone; fainting or loss of consciousness; fast or irregular breathing; feeling of unreality; feeling of warmth or heat; flushing or redness of skin, especially on face and neck; frequent urge to urinate; headache, severe and throbbing; heavy bleeding; increase in body movements; increased appetite; irritability; itching, pain, redness, or swelling of eye or eyelid; itching of the vagina or genital area; lack of emotion; loss of interest or pleasure; loss of memory; lump in throat; menstrual changes; menstrual pain or cramps; muscle twitching or jerking; pain during sexual intercourse; problems with memory; problems with tooth; rhythmic movement of muscles; sense of detachment from self or body; severe sunburn; slow heartbeat; sneezing; thick, white vaginal discharge with no odor or with a mild odor; tightness in throat; tingling, burning, or prickling sensations; trouble concentrating; voice changes; watering of eyes; weight loss; yawn.

If you or someone you know wants help detoxing from antidepressants you can call us at 1-877-372-5719 and speak with a counselor.

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